Client: Fitness Freedom

Project Type: Visual Identity

Project Details: Fitness Freedom partnered with us wanting a visual identity for their gym facility. Having a reversed "F" on the left side with stars and the color of red, white and blue, along with the negative space in the "F", the Fitness Freedom visual identity resembles the US flag. Initially, plates was incorporated to take the shape of a gym and a tattered look was also thought about but advised against as the smaller the identity gets, the more it will be lost and unrecognizable.

About the Client: Fitness Freedom is a 24-hour fitness facility located in the heart of downtown Eau Claire, WI. Fitness Freedom provides fitness services such as personal training, nutrition, crossfit, and body building to the members of the Eau Claire, Wisconsin community and it's surrounding area.

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Sunday Brand Company

Based in Eau Claire, Wisconsin, Sunday Brand Company has been delivering creative marketing solutions to local businesses in and around the community and beyond.
We specialize in branding, custom design, web design, social media design, and more to connect with your audience and drive business growth.

Location & Contact

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Eau Claire, WI 54701
Hours: Monday - Friday (By Appointment Only)