Client: Mike Markin

Project Type: Visual Identity

Project Details: Mike came to us for a visual identity development for his restored vehicle project. Mike wanted a logo that follows the same lines as the vehicle itself, a 1938 Graham Model 97.

About the Client: Mike Markin's journey from financial advisor to classic car enthusiast began with a single, impactful conversation. His motivation to start his own financial advisory firm was driven by a desire to make a difference, but it was during his very first client meeting that an unexpected twist changed his perspective on life.

The client, while discussing financial goals, introduced Mike to the idea of incorporating a hobby into his life to improve not only his work-life balance but also his longevity and quality of life. The suggestion was clear: if he wanted to live a longer and healthier life, he needed to step outside the world of numbers and spreadsheets and invest in something personally fulfilling.

The hobby in question? Restoring old cars—a motorized motivator, as his client described it. The spark of that conversation ignited something in Mike, creating an immediate and lasting impact. The idea of working on classic cars resonated deeply, offering both a mental challenge and a creative outlet. Before long, this hobby turned into a passion, and it became a vital part of Mike's lifestyle and identity.