
Client: Freedom Fitt
Project Type: Visual Identity
Project Details: Freedom Fitt came to us wanting a visual identity that shares similar characteristics and look to their facility, Fitness Freedom. Although the Freedom Fitt's visual identity has less sharp edges and lines, it shares similar orientation and everything about it screams Fitness Freedom. This logo serves as a powerful reminder of your 'why'—the driving force behind your journey. It’s designed to inspire you to stay focused on your goals, maintain your drive, and embrace the freedoms that fitness can bring. The three stars symbolize the core values needed to achieve success: Discipline, Consistency, and Grit.
About the Client: Freedom Fitt is a product line created in partnership with Fitness Freedom, dedicated to honoring and supporting our military and veterans.



