Client: Potter Agency Insurance Services

Project Type: Logo Development

Project Details: Outside of running his insurance business, Potter Agency’s owner has a passion for sailing and wanted that influence reflected in the logo design. The wave elements in the mark align with the flowing cursive typeface used throughout the visual identity, creating a cohesive and meaningful connection.

About the Client: Potter Agency is a local independent insurance agency offering great personal insurance services. Potter Agency has over 20 years of experience in the Eau Claire and West Central Wisconsin area. As an independent agency, Potter Agency can offer a variety of top-rated insurance carriers (with over 100 different insurance company products to choose from) to tailor your insurance coverage to your specific needs. Offering life, property, and umbrella coverage as well as custom insurance packages for small and large businesses.