Client: Wisconsin School Counselor Association

Project Type: 2025 Conference Program

Project Details: With the conference mailer done, WSCA came back to us to design and create a conference program to go along with the mailer. The conference program details all the fun and educational events throughout the entire event. Sunday Brand Company created a 52-page program book and also created what next year's theme will look like as well (see the back cover of the conference program).

About the Client: The Wisconsin School Counselor Association (WSCA) is a professional organization dedicated to advancing school counseling in Wisconsin from Preschool through post-secondary education. Comprised of over 1200 practicing and retired counselors across all grade levels, WSCA provides high-quality professional development, leadership training, advocacy support, and a unified voice for its members. The association champions equitable, data-informed, comprehensive counseling programs aligned with the ASCA National Model, empowering counselors to effectively support students’ academic, career, and social-emotional growth. In addition to regular workshops and its annual Midwest conference, WSCA actively engages in state-level advocacy—holding events like “Afternoon on the Hill” and partnering with legislators and the Department of Public Instruction—to raise awareness of the vital role counselors play in student success